A lot of musicians are literally throwing their money down the drain.
I’m not talking about that awesome new mic you just bought – I’m talking about Facebook boost posts.
I know that Facebook boost posts are popular, and a lot of musicians are using them. They actually may NOT be the best way to promote your music. It is very possible that you’re wasting your money and not getting everything that you pay for.
There’s 2 reasons why you want to use a Facebook ad to promote your music:
- Get yourself in front of as many people as possible.
- Collect data and statistics about how your ad is doing.
When you use a boost post you don’t get the options to create custom lists and see the in depth data and analytics. You’re basically spending money and only getting half of what you pay for.
Even worse, if you don’t set up custom lists inside Facebook you lose the ability to reach back out to people who interacted with your ad.
So if you’re using boost to promote a music video, you wouldn’t even be able to reach back out to people who watched 50% or more of your video. These are people who are likely to become real fans if you take time to build your relationship with them.
The way to correctly run Facebook ads is to create a Business Facebook account. It’s totally free and takes about 2 minutes to set up. With this, you can create ad campaigns and ads inside of the Business Manager and get access to all the data and custom lists.
Once you have those custom lists created THEN and ONLY then should you use a boost post to reach back out to those smaller groups of people. Maybe with a Facebook live or an ad to promote a new album or single.
PLEASE stop wasting your hard earned cash on Facebook boost posts. Go set up a business Facebook account and take over the world! It’s free, and a little time spent on it each day will go a long way toward building healthy, engaged fanbase.